Hotel Emiliano Design & Branding SHORT STORIES by J. Walter Thompson Sao Paulo


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Industry Hotels & Resorts
Media Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez David
Art Director Sthefan Ko
Copywriter Luiz Filipin
Photographer Tuca Reines
Illustrator Eduardo Recife
Released April 2010

Credits & Description

Category: Posters
Product/Service: HOTEL EMILIANO
Date of First Appearance: Apr 10 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
President/Chief Creative Officer: Mario D’Andrea (JWT)
Creative Director: Roberto Fernandez (JWT)
Art Director: Sthefan Ko (JWT)
Copywriter: Luiz Filipin (JWT)
Photographer: Tuca Reinés (JWT)
Illustrator: Eduardo Recife
Account Team: Renata Maximo (JWT)
Account Team: Isabel Castro (JWT)
Art Buyer: Renata Sayão (JWT)
Head of Media: Ezra Geld (JWT)
Media Director: Renata Valio (JWT)
Media Team: Priscila Napolitano (JWT)
Client Supervisor: Carlos Alberto Filgueiras (Hotel Emiliano)
Client Supervisor: Gustavo Filgueiras (Hotel Emiliano)
Client Supervisor: Rodrigo Montesano (Hotel Emiliano)
Media placement: Poster - Inside Hotel - 24/04/2011

Describe the brief from the client
Emiliano Hotel, a 5-star boutique hotel is renowned for the high standard of its facilities, but which offers a unique feature: providing an incredible experience for anyone who enjoys their stay.

Describe the challenges and key objectives
To celebrate its 10th anniversary, the hotel created a series of posters as amazing as the hotel itself.

Describe how you arrived at the final design
Each poster tells a story of how amazing the hotel is, based on a true fact, told in the form of chronicles and illustrated by the artist Eduardo Recife.

Give some indication of how successful the outcome was in the market
The posters were treated as pieces of art and given as a gift for some special clients whom hang it on their walls. This turned our communication part of their private collection.