Hotel Emiliano: THE UNBELIEVABLE IS FOUND AT EMILIANO by J. Walter Thompson Sao Paulo for Hotel Emiliano

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Industry Transport, travel & tourism, Hotels & Resorts
Media Design & Branding
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez David
Art Director Sthefan Ko
Copywriter Luiz Filipin
Producer Flavio Colella, Fabio Sato, Maira Chinaglia
Account Supervisor Renata Maximo, Isabel Castro, Ana Hernandes | Camila Duarte | Felipe Giacon
Illustrator Eduardo Recife
Released June 2011

Awards

Cannes Lions 2011
Design Lions Publications & Business Communications Gold

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Publications & Business Communications
Advertiser/Client: HOTEL EMILIANO
Product/Service: HOTEL EMILIANO BOOK
Entrant Company: JWT BRAZIL São Paulo, BRAZIL
Design/Advertising Agency: JWT BRAZIL São Paulo, BRAZIL

President/Chief Creative Officer: Mario D’Andrea (JWT)
Creative Director: Roberto Fernandez (JWT)
Art Director: Sthefan Ko (JWT)
Copywriter: Luiz Filipin (JWT)
Illustrator: Eduardo Recife ()
Art Buyer: Renata Sayão/Vanessa Nunes (JWT)
Producer: Fabio Sato/Flávio Colella/Maira Chinaglia (JWT)
Editor: (Cosac & Naify)
Account Supervisor: Renata Maximo/Isabel Castro/Camila Duarte (JWT)
Client Supervisor: Carlos Alberto Filgueiras/Gustavo Filgueiras/Rodrigo Montesano (Hotel Emiliano)

Brief Explanation:
To celebrate its 10th anniversary, the hotel wanted to create a book as amazing as the hotel itself. For this book, we wanted to tell everyone some of these stories, as well as communicate the unique attention to details.
So, hidden in a book with beautiful pictures of the hotel, there’s a page that tells a story of how amazing the hotel is, based on a true fact, told in the form of chronicles and illustrated by the artist Eduardo Recife. The posters were treated as pieces of art and given as a gift for some special clients whom hang it on their walls. This turned our communication part of their private collection.
Describe the brief from the client:
Emiliano Hotel, a 5-star boutique hotel is renowned for the high standard of its facilities, but which offers a unique feature: providing an incredible experience for anyone who enjoys their stay.
To celebrate its 10th anniversary, the hotel wanted to create a series of posters as amazing as the hotel itself.
Description of how you arrived at the final design:
Each page had to tell a story illustrating how amazing the hotel is.
The work of the artist Eduardo Recife was based on the written stories that use true facts to tell how amazing a hotel can be. The illustrations created were a work of interpretation by the artist. Sentences turned into drawings. Words became images.
Indication of how successful the outcome was in the market:
The campaign calls attention for it’s illustration, and it is very well-spoken in the market, getting to win almost every award it was entered in.

The Design & Branding titled Hotel Emiliano: THE UNBELIEVABLE IS FOUND AT EMILIANO was done by J. Walter Thompson Sao Paulo advertising agency for Hotel Emiliano in Brazil. It was released in Jun 2011.