House-Maison Design & Branding Menu by Leo Burnett Toronto


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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg, Judy John
Copywriter Steve Persico
Designer Ryan Crouchman
Photographer Rob Fiocca, Arash Moallemi
Released March 2015


LIA (London International Awards), 2015
Design Brand Identity - Local Gold Winner
Design Direct Marketing - Consumer Campaign Gold Winner

Credits & Description

Title: Rebrand
Agency: Leo Burnett, Toronto
Name of brand being promoted: House-Maison
Name of company entering the work: Leo Burnett, Toronto
Name of product being promoted: House-Maison
Country of entrant company: Canada
Agency Network: Leo Burnett
Clients name: Renda Abdo
Creative Director: Judy John, Lisa Greenberg, Ryan Crouchman
Copywriter: Steve Persico
Photographer: Rob Fiocca, Arash Moallemi (Fuze Reps)
Printer: Somerset Graphics Co Ltd
Designer: Ryan Crouchman
Other: Chief Creative Officer: Judy John
Concept/Cultural Reference:
House-Maison is inspired by the two cultures that shape Canada: The English and The French. Two eateries, side-by-side, offering similar menus and atmosphere but with unique English or French flair. Equally part of Canada’s identity, these two cultures, depending on what day it is, unites or divides the country. It’s this love/hate and same/different theme that inspired us to bring the two influences together in House-Maison.