HP Design & Branding HP LASERJET PRINTER WEBSITE by BBDO Toronto, Proximity Toronto

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HP LASERJET PRINTER WEBSITE

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Industry Printers, Scanners & Supplies
Media Design & Branding
Market Canada
Agency BBDO Toronto
Associate Creative Director Ari Elkouby-Associate Creative Director
Art Director Brandon Drew Jordan Pierece
Copywriter Dan Yurman
Agency Proximity Toronto
Released July 2011

Credits & Description

Category: Online Digital Design
Advertiser: HEWLETT PACKARD
Product/Service: HP LASERJET PRINTERS
Agency: PROXIMITY CANADA
Agency: BBDO TORONTO
Senior Vice President/Executive Creative Director: John Gagné (Proximity Canada)
Associate Creative Director: Ari Elkouby (Proximity Canada)
Senior Copywriter: Richard Weiser (Proximity Canada)
Art Director: Brandon Drew (Proximity Canada)
Senior Art Director: Daniel Saunders (Proximity Canada)
Copywriter: Dan Yurman (Proximity Canada)
Account Director: Jenny Thorne (Proximity Canada)
Project Director: Jason Dick (Proximity Canada)
Project Manager: Ameet Acharya (Proximity Canada)
Senior Brand Activation Specialist: Laurel Sutton (Proximity Canada)
3D Artist: Andre Serghiuta (Iguana-Den)
3D Artist: Steve McArdle (Iguana-Den)
Project Manager: Jeremy Primm (The Designory)
Media placement: Website - Online - 15 November 2011 - Present

Describe the brief from the client
We were asked to create a global Internet hub to provide a landing place for advertising campaigns for HP LaserJet printers.

Describe the challenges and key objectives
Rather than settling for a run-of-the-mill B2B website, we wanted to create a high-concept showcase using 3D graphics, customised animation, and linking headlines.

Describe how you arrived at the final design
We worked with HP’s in-house web team to develop design standards to be used by partner agencies around the world. We went through literally hundreds of sketches to land on the dozens of 3D graphics that were used.

Give some indication of how successful the outcome was in the market
The HP LaserJet Hub represents a new high mark for B2B websites, both in terms of concept and design execution. To date, the Hub has only launched in the UK, but soon it will be available for global consumption.