Hubba Bubba Design & Branding OUT OF PROPORTION by Gitam BBDO Tel Aviv

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Industry Chewing-Gum
Media Design & Branding
Market Israel
Agency Gitam BBDO Tel Aviv
Creative Director Eran Bar Yochai
Art Director Kamil Mekhti
Copywriter Arnon Rotem
Account Supervisor Yael Meltzer
Released December 2010

Credits & Description

Category: Illustration
Advertiser: WRIGLEY
Product/Service: HUBBA BUBBA
Date of First Appearance: Dec 30 2010
Entrant Company: GITAM BBDO, Tel Aviv, ISRAEL
Chief Creative Officer: Guy Bar (Gitam BBDO)
Creative Director: Eran Bar-Yochai (Gitam BBDO)
Art Director: Kamil Mekhti (Gitam BBDO)
Copywriter: Arnon Rotem (Gitam BBDO)
Illustration: Miriam Moshinsky (Gitam BBDO)
Vice President Client Service: Dror Tankus (Gitam BBDO)
Advertiser's Supervisor: Yuval Vaingast (Gitam BBDO)
Account Supervisor: Yael Meltzer (Gitam BBDO)
Account Manager: Aviya Sagie (Gitam BBDO)
Director or Print Production: Danielle Eshel (Gitam BBDO)
Media placement: Press Champaign - Magazines:Maariv Lanoar, Zbeng, Rosh 1 - 30 December 2010

Describe the brief from the client
Our client asked us to create a new and exciting identity for Hubba Bubba's "Very large bubbles" bubble gum.

Describe the challenges and key objectives
Our key objective, which was also our biggest challenge, was to make a campaign that stands out in a category that's already overwhelmed with creative.

Describe how you arrived at the final design
We wanted to a naïve and childish illustration style that will bring the concept to life. Something that speaks to the target market's imagination.

Give some indication of how successful the outcome was in the market
The new marketing identity quickly became a full campaign resulting in both print and outdoor media and a never-ending series of ads.