HUBBLE INNOVATIONS by DDB Berlin for Hubble Innovations

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HUBBLE INNOVATIONS

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Industry Business equipment & services
Media Design & Branding
Market Germany
Agency DDB Berlin
Creative Director Natalie Sofinskyj
Designer Tim Schmitt, Birte Ludwig, Sebastian Bissinger, Laure Boer
Released March 2010

Credits & Description

Category: Logo Design
Advertiser: HUBBLE INNOVATIONS
Product/Service: HUBBLE INNOVATIONS
Agency: DDB TRIBAL GROUP
Date of First Appearance: Mar 21 2010
Entrant Company: DDB TRIBAL GROUP, Berlin, GERMANY
Chief Creative Officer: Amir Kassaei (DDB Tribal Group)
Creative Director: Natalie Sofinskyj (DDB Tribal Group)
Designer/Digital Designer: Karsten Friemel (DDB Tribal Group)
Designer: Tim Schmitt (DDB Tribal Group)
Designer: Birte Ludwig (DDB Tribal Group)
Designer: Sebastian Bissinger (DDB Tribal Group)
Designer: Laure Boer (DDB Tribal Group)
Digital Designer: Philipp John (DDB Tribal Group)
Illustration: James White
Agency Producer: Peter Stumpe (DDB Tribal Group)
Art Buying: Kerstin Kraus (DDB Tribal Group)
Junior Project Manager: Claudia Fischer (DDB Tribal Group)
Media placement: / - / - /

Describe the brief from the client
Hubble Innovations is a creative consulting company - a think tank - a place of ideas.

The brief was to develop a Corporate Design for a company that is - and wants to be perceived - as very innovative and forward thinking but very substantial and profound at the same time. The client wanted something unseen and over the top but with a reliable and simple feel to it.

The Corporate Design should also make visually clear that it is a valuable, if not expensive service Hubble Innovation is offering, without being condescending or unapproachable.

Describe the challenges and key objectives
The challenge was to marry these extremes into an homogeneous, not contradicting look that allows to carry the whole business idea of Hubble Innovations cross all communication channels without overlapping or dominating the given contents. Even the design of a business card should give a hint of the entire Corporate Identity.

Describe how you arrived at the final design
The name Hubble Innovations in combination with the helmet logo might seem nearby and obvious at first but it translates beautifully in to the brand positioning of Hubble Innovations: pioneering, innovating, looking further and beyond. Together with the key visual illustrations they shape the core of the brand. Everything else comes from there. The typography, the colour code, the pictogram designs, the infographics - every aspect of the Hubble Universe.

Give some indication of how successful the outcome was in the market