Human Rights Campaign (HRC) Design & Branding Hrc 2016 Annual Report, 1 by Design Army

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Hrc 2016 Annual Report, 1

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Industry Human Rights
Media Design & Branding
Market United States
Agency Design Army
Chief Creative Officer Pum Lefebure
Art Director Mariela Hsu
Released September 2016

Awards

One Show 2017
Design Branding: Annual Reports & Corporate Sustainability Reports Bronze

Credits & Description

Agency: Design Army
Client: Human Rights Campaign
Chief Creative Officer: Pum Lefebure
Ceo / Co-Founder: Jake Lefebure
Art Director: Mariela Hsu
Design Agency: Design Army
Description:
The Human Rights Campaign tapped us to reimagine their 2016 annual report. Typically a full color, glossy text heavy brochure with a financial summary – annual reports are a forgettable item that rarely grabs the attention of donors – a risk that could not be taken in this current political environment. We used one color, custom typography and pacing to create impact and present the data in as direct a way as possible. An inexpensive and bold annual report that serves as a unique keepsake - compelling the HRC’s 1.5 million members to join the fight for equal rights.