Individuell Människohjälp (IM) Design & Branding The Humanium Metal Initiative [image] by Akestam.holst Stockholm, Great Works

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The Humanium Metal Initiative [image]

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Industry Public awareness, Against violence
Media Design & Branding
Market Brazil, Venezuela, South Africa, Mexico, Philippines, Colombia, Guatemala, Panama, El Salvador, Honduras, Jamaica, Swaziland
Agency Akestam.holst Stockholm
Agency Great Works
Released May 2017


D&AD 2017
Creativity for Good Product Design Yellow Pencil

Credits & Description

Agency: Greatworks / Akestam Holst
Client: Im Swedish Development Partner
Designer: Harald Hammar
Copywriter: Adam Reuterskiold
Copywriter: Fredrik Dahlberg
Copywriter: Randy Gosda
Developer: Alex Picha
Developer: Alexander Svensson
Developer: Cristoffer Overgaard
Developer: Kalle Peterz
Developer: Peter Norbeck
Cto: Daniel Skantze
Pr: Digge Zetterberg
Pr: Ida Persson
Photographer: Erik Hagman
Photographer: Johan de Verdier
Client Director: Jacob Odqvist
Creative: Johan Ohrn
Creative: Karl Sundin
Creative: Kenna Magnusson
Creative: Magnus Magnusson
Executive Creative Director: Johan Pihl
Agency Producer: Julia Staberg
Planner: Kaj Bouic
Creative Director: Kalle Soderquist
Creative Director: Magnus Jakobsson
Non-Governmental Organisation: Im Swedish Development Partner
There are hundreds of millions of illegal firearms in the world. Every minute someone is shot. Armed violence is a global epidemic that hits developing countries especially hard.
Humanium Metal is a new commodity, recycled from weapons destruction programs and made available for commercial production.
By using Humanium in their production, brands, artists and designers can help the world become a more peaceful place. Because with every Humanium product sold, new funds are generated to help support the victims, expand weapons destruction programs and rebuild conflict-torn societies.