Hyundai Design & Branding A WAY TO MODERN PRE by Iduo

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Industry Cars
Media Design & Branding
Market South Korea
Agency Iduo
Designer Honghun Lee
Released October 2011

Credits & Description

Category: Publications & Business Communications
Agency: IDUO
Designer: Honghun Lee (Iduo)
Project Manager: Hana Moon (Iduo)
Project Manager: Jihyung Jun (Iduo)
Media placement: Brochure - Website: - 1. October, 2011

Describe the brief from the client
'Best sales' doesn't necessarily mean 'Best company'. Being the best company is possible only if customers, the community, the environment, and the company are in harmony. Hyundai has continued to engage in environmental management activities, such as development of environmentally friendly technologies and clean production, in order to address environmental issues.

In addition, Hyundai is striving to fulfil obligations as a responsible enterprise as good 'citizens' through social contributions to the communities we serve. Such a paradigm shift is possible because we are Hyundai. Hyundai seeks innovation with global vision, challenges itself to embrace new company values.

Describe the challenges and key objectives
Hyundai achieved much in 2007 despite the challenging business climate. Numerous sections of the world media have praised Hyundai's high quality. Improvements in customer satisfaction and a continuous sales growth demonstrates Hyundai's ability to increase its market share.

Hyundai's success, watched closely worldwide, is a result of continuous and aggressive innovations that have been implemented on behalf of our customers. Customer satisfaction is our no.1 value. Hyundai considers its most important mission to be bringing the enjoyment of elegance and confidence to its customers, rather than just selling products. Hyundai strives to bring its customers luxury and style.

Describe how you arrived at the final design
Our concept is 'Modern Premium'. Hyundai says can be shared to everyone. Hyundai wants everyone to enjoy the 'premium'. It's 'Modern Premium'. This is a part of Hyundai’s 'New thinking, New Possibilities'. People said the premium is only for rich people, but Hyundai says that it is for all.

We have done our best to show the 'New thinking, New Possibilities'. We composite the concept pages with incompatible things. Craft and art; Beautiful and useful; if we see the words with half an eye, we could think that it is not possible. However; Hyundai is making it to be true.

Give some indication of how successful the outcome was in the market
In 2011, Hyundai is launching a campaign to ensure the energy for growth with a new slogan: New Thinking. New Possibilities. New ideas create new values. We will respond to the fast-changing international management environment by constructing a system for organic cooperation between production factory and sales headquarters in each country worldwide.

We will construct an advanced management system and spread a creative global organisational culture that prioritises customers and talent in all departments. Additionally, while further strengthening quality management, we will ensure competitive superiority and fundamental technologies with environmental management, continuously expanding R&D and investment in eco-friendly vehicles.