|Industry||Beers and Ciders, Software & Multimedia Productions, SaaS|
|Media||Design & Branding|
|Agency||Havas Helia London|
|Creative Director||Steven Bennett-Day|
|Art Director||Michael Tran|
|Copywriter||Marcio Souza Leite|
Credits & Description
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them with a range of emotional states. The top most shared emotions were love, joy, harmony, cheerfulness, optimism, resolution and excitement. Next step to the path of beer happiness was for IBM Watson to analyse 2,800 different beer recipes whilst feeding the computer descriptions of the ingredients, recipes, tasting notes and beer reviews to identify the perfect recipe.