IBM Design & Branding Brewed with Data , 2 by Havas Helia London

Adsarchive » Design & Branding » IBM » Brewed with Data , 2

Brewed with Data , 2

Pin to Collection
Add a note
Industry Beers and Ciders, Software & Multimedia Productions, SaaS
Media Design & Branding
Market United Kingdom
Agency Havas Helia London
Creative Director Steven Bennett-Day
Art Director Michael Tran
Copywriter Marcio Souza Leite
Designer Darren Custance
Released February 2016

Credits & Description

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them with a range of emotional states. The top most shared emotions were love, joy, harmony, cheerfulness, optimism, resolution and excitement. Next step to the path of beer happiness was for IBM Watson to analyse 2,800 different beer recipes whilst feeding the computer descriptions of the ingredients, recipes, tasting notes and beer reviews to identify the perfect recipe.
Media: Print
Category: Other
Client: IBM
Agency: Havas London
Agency: Havas helia
Client: IBM Watson
Creative Director: Steven Bennett-Day
Art Director: Michael Tran
Copywriter: Marcio Leite
IBM Watson Project Lead: Joe Harrod
Designer: Darren Custance
Social Analyst: Manvir Singh
Marketing Analyst: Ciaran Power
Head of Tech: Michael Olaye
Software Engineer: Bongani Ndlovu