IBM Design & Branding Brewed with Data , 3 by Havas Helia London

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Brewed with Data , 3

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Industry Beers and Ciders, Software & Multimedia Productions, SaaS
Media Design & Branding
Market United Kingdom
Agency Havas Helia London
Creative Director Steven Bennett-Day
Art Director Michael Tran
Copywriter Marcio Souza Leite
Designer Darren Custance
Released February 2016

Credits & Description

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them with a range of emotional states. The top most shared emotions were love, joy, harmony, cheerfulness, optimism, resolution and excitement. Next step to the path of beer happiness was for IBM Watson to analyse 2,800 different beer recipes whilst feeding the computer descriptions of the ingredients, recipes, tasting notes and beer reviews to identify the perfect recipe. By using Watson Personality Insights, a tool that analyses language to produce a personality profile, Havas helia was able to categorise each beer according to different human characteristics, such as assertive, friendly or intelligent. The top ten beers that matched each of the most shared New Year emotions on social media, such as joy, harmony and so on were then identified and, through further analysis, all of these beer recipes were then combined to find the most common ingredients.
Media: Print
Category: Other
Agency: Havas helia
Client: IBM Watson
Creative Director: Steven Bennett-Day
Art Director: Michael Tran
Copywriter: Marcio Leite
IBM Watson Project Lead: Joe Harrod
Designer: Darren Custance
Social Analyst: Manvir Singh
Marketing Analyst: Ciaran Power
Head of Tech: Michael Olaye
Software Engineer: Bongani Ndlovu