FIND YOUR IDEA! by RA Voskhod for IDEA! ADVERTISING FESTIVAL

FIND YOUR IDEA!

Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Design & Branding
Market Russia
Agency RA Voskhod
Creative Director Andrey Gubaydullin
Art Director Vladislav Derevyannykh
Copywriter Aleksandr Parkhomenko
Released March 2010

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: IDEA! ADVERTISING FESTIVAL
Product/Service: IDEA! ADVERTISING FESTIVAL
Agency: VOSKHOD
Date of First Appearance: Mar 3 2010 12:00AM
Entrant Company: VOSKHOD, Yekaterinburg, RUSSIA
Creative Director: Andrey Gubaydullin (Voskhod)
Art Director: Vladislav Derevyannykh (Voskhod)
Junior Creative Director: Evgeny Primachenko (Voskhod)
Copywriter: Aleksandr Parkhomenko (Voskhod)
: Konstantin Shipov (BBDO Moscow)
: Ilya Olenev (Leo Burnett Moscow)
: Protei Temen
: Erken Kagarov (Imadesign)
: Vitaly Kokoshko (Kinograf Kiyv)
: Yurko Gutsulyak (Graphic design studio by Yurko Gutsulyak)
: Aleksey Fadeev (Depot WPF)
: Aleksey Andreev (Depot WPF)
: Aleksey Mikhailov
: Anna Muhina (Muhina Design)
: Every participant of Idea! Festival
Media placement: Posters - Internet, Magazines, streets - 07 March 2010
Media placement: Billboards - Streets - 07 March 2010
Media placement: Badges - Festival - 13 May 2010
Media placement: Notebooks - Festival - 13 May 2010
Media placement: Site - Internet - 03 March 2010

Describe the challenges and key objectives
The main target of the corporate style of the 14th Idea is to attract attention of advertising community.

Describe the brief from the client
Idea! is an advertising festival among ex-Soviet republics. Every year the festival changes its corporate style.

Describe how you arrived at the final design
We decided to turn the festival’s identity itself into the ground for creating ideas. As the basis we made a net-shaped pattern out of festival’s logos and sent it to the most famous admen in Russia and Ukraine among whom there were creative directors of Russian divisions of BBDO and Leo Burnett, recognised masters of graphic design, branding and producing as well as PR critic. We asked them to use their imagination and mark out images in the pattern. Eventually we received 10 ingenious pieces of work. Those works were turned into posters and souvenirs.

Give some indication of how successful the outcome was in the market
The festival participants also dropped into that game. They found images of their own in our network in the Internet, on festival badges and souvenir notepads. Thus, the interactive style of Idea! was developed by all participants and guests of the festival. What’s more, among the great number of works it was impossible to find similar ones, because everyone could see something of his own. That's what a real Big Idea is all about.