IIDA.JP by Ground Tokyo, Tha for Iida

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Industry Mobile phones, devices & accessories
Media Design & Branding
Market Japan
Agency Ground Tokyo
Agency Tha
Creative Director Satoshi Takamatsu
Producer Hiroaki Nakane
Released April 2009

Credits & Description

Category: Digital Design – Websites & Online Advertising
Product/Service: IIDA
Agency: GROUND
Agency: THA
Date of First Appearance: Apr 30 2009 12:00AM
Entrant Company: GROUND, Tokyo, JAPAN
Entry URL: http://www.ground-tokyo.com/awards/2010/CANNES/iida_02.html
Creative Director: Satoshi Takamatsu (ground)
Art Director/Designer: Yugo Nakamura (tha ltd.)
Designer/Programmer: Sohei Kitada (tha ltd.)
Producer: Hiroaki Nakane (ROBOT COMMUNICATIONS INC.)
Music: Yasutaka Nakata
Media placement: Website - Web - 25.Sep.2009

Describe the challenges and key objectives
In recent years, being able to watch commercials on the web has become commonplace.

Describe the brief from the client
Our approach to this commercial was that you can 'watch the web in the commercial'."

Describe how you arrived at the final design
We created the commercial at the same time we created the web, and it was created to resemble the top page of the web. So in the commercial and WEB, the logo 'iida' is shown at all times on the upper left corner. And we also took care to ensure that the music and the graphics were synchronised. As a result, this commercial and WEB left a very fresh impression on the viewers.

Give some indication of how successful the outcome was in the market
G9 has continued to obtain greatest sales among 35 KDDI models.