IKEA ICONS by Leo Burnett Toronto for IKEA

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Industry Department Stores & Shopping Malls
Media Design & Branding
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg
Released September 2011

Credits & Description

Category: Illustration
Advertiser: IKEA
Product/Service: IKEA ICONS
Chief Creative Officer: Judy John (Leo Burnett Toronto)
Creative Director: Lisa Greenberg (Leo Burnett Toronto)
Art Director/Designer: Chris Duchaine (Leo Burnett Toronto)
Media placement: n/a - n/a - n/a

Describe the brief from the client
IKEA asked us to create new icons to accompany their kitchen service messaging. They needed them to be simple, clean and efficient, just like their furniture.

Describe the challenges and key objectives
We needed to create icons that were ownable to IKEA, and didn’t seem like generic clip art.

Describe how you arrived at the final design
We wanted them to be simple, open-ended strokes that invited the eye of the viewer with their use of positive and negative space. The icons we created fit IKEA perfectly, with just the right amount of information, including a last icon that changed it up and added the IKEA joie de vivre.

Give some indication of how successful the outcome was in the market
They now accompany all IKEA Canada’s kitchen service messaging, in-store, online, and in magazines, flyers and catalogues.