Nameless Visiting Card by McCann Erickson Mumbai for Illustratorcentral.in

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Nameless Visiting Card

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market India
Agency McCann Erickson Mumbai
Creative Director Ashish Chakravarty, Rajesh Bhardwaj, Rohit Devgun Ltd., Kapil Batra Ltd.
Copywriter Abhijat Bharadwaj
Illustrator Divya Saxena
Released September 2010

Awards

One Show 2011
One Show Design Corporate Identity / Campaign Merit

Credits & Description

Category: Logo Design
Advertiser: ILLUSTRATORCENTRAL.IN
Product/Service: ILLUSTRATORCENTRAL.IN
Agency: McCANN WORLDGROUP
Date of First Appearance: Sep 8 2010
Entrant Company: McCANN WORLDGROUP, Mumbai, INDIA
Executive Chairman & CEO McCann World Group & Regional Creative Director, Asia Pacific: Prasoon Joshi (McCann Worldgroup)
Creative Director: Ashish Chakravarty (McCann Worldgroup)
Creative Director: Rajesh Bhardwaj (McCann Worldgroup)
Creative Director: Rohit Devgun (McCann Worldgroup)
Creative Director: Kapil Batra (McCann Worldgroup)
Art Director: Divya Saxena (McCann Worldgroup)
Copywriter: Abhijat Bharadwaj (McCann Worldgroup)
Copywriter: Divya Saxena (McCann Worldgroup)
Illustrator: Divya Saxena (McCann Worldgroup)
Media placement: Business Cards - Distributed At Various Art Summits, Used As Regular Business Cards While Meeting Potential Cleints - 8th September 2010

Describe the brief from the client
illustratorcentral.in, an illustrators’ studio, wanted us to design a corporate identity that would be unique yet relevant to their profession.

Describe the challenges and key objectives
As the target audience of illustratorcentral.in were creative professionals, our challenge was to design the corporate identity in such a unique way that it would appeal to their heightened creative sensibilities.

The key objectives were to create a very distinctive corporate identity that would do be true to the nature of their profession and would establish illustratorcentral.in as a premier illustrators' studio.

Describe how you arrived at the final design
One of the marks of a great illustration is that words aren’t required to explain it. Thus, using this insight, we came up with the idea. The idea was that instead of writing the individual’s name on the business card, we illustrated it. Each card had illustrations which when put together spelt out the illustrator’s name.

Give some indication of how successful the outcome was in the market
The visiting cards were an instant hit with advertising professionals, designers, publishers and animators. Not only did they enhance the image of illustratorcentral.in as a unique and truly creative boutique, they ensured top-of-mind recall and also resulted in a 35% increase in enquiries.