PRACTICE MAKES PERFECT by Impact BBDO Dubai for In the Mix

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PRACTICE MAKES PERFECT

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Industry Public awareness, Public Safety, Health & Hygiene
Media Design & Branding
Market United Arab Emirates
Agency Impact BBDO Dubai
Executive Creative Director Fouad Abdel Malak
Art Director Andrej Arsenijevic, Matevz Kruh, Diaa Eldin Mohamed
Copywriter Grant Mcgrath
Photographer Atif Abu Samra
Released February 2011

Credits & Description

Category: Posters
Advertiser: IN THE MIX MUSIC STUDIO
Product/Service: MUSIC AWARENESS
Agency: IMPACT BBDO
Date of First Appearance: Feb 14 2011
Entrant Company: IMPACT BBDO, Dubai, UNITED ARAB EMIRATES
Executive Creative Director: Fouad Abdel Malak (Impact BBDO)
Copywriter: Grant McGrath (Impact BBDO)
Art Director: Andrej Arsenijevic (Impact BBDO)
Art Director: Mohamed Diaa (Impact BBDO)
Retoucher: Amol Yadav (Impact BBDO)
Photographer: Atif Abu Samra
Art Director: Matevz Kruh (Eye-Squad)
Media placement: Indoor Posters - In The Mix Studio - 14 February 2011
Describe the brief from the client
The brief was simple - create a series of posters that are relevant to aspiring musicians!
Describe the challenges and key objectives
Finding a way to talk to aspiring musicians without seeming lame or trying too hard.
Describe how you arrived at the final design
Creating a typeface from guitar strings by hand, and then using these letters to recreate famous quotes by musicians.
The tagline for the campaign is 'practice makes perfect' - this is especially true when creating letters out of guitar strings.
Give some indication of how successful the outcome was in the market
The campaign was just launched so there are no results.