RUST by GUDELLA for HDI-GERLING

RUST

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency GUDELLA
Designer Sandra Lübbers
Released December 2009

Credits & Description

Category: Calendars
Advertiser: HDI-GERLING INSURANCE
Product/Service: INDUSTRY INSURANCE
Agency: GUDELLA
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: GUDELLA, BARCHE , Hamburg, GERMANY
Copywriter/Creative Director: Christiane Ehlbeck (Gudella/Barche.)
Creative Director Art: Ariane Vietz (Gudella/Barche.)
Chief Executive Officer: Heike Gudella (Gudella/Barche.)
Chief Creative Officer: Michael Barche (Gudella/Barche.)
Junior Art Director: Nicolas Thiessenhusen (Gudella/Barche.)
Designer: Sandra Lübbers (Gudella/Barche.)
Management Supervisor: Frank Von Wisotzki (Gudella/Barche.)
Account Assistant: Franziska Otto (Gudella/Barche.)
Brand Manager: Olaf Rühmeier (Hdi-Gerling)
Media placement: Calendar - Direct Mail - 15.12.2009

Describe the challenges and key objectives
How do you impress people who already have everything? Right, with culture. In our case, with a high quality, printed art calendar. But only at first glance. At second glance, this art object is a reminder to consider the benefits of a good insurance company – every month a new reminder.

Describe the brief from the client
The assignment was to develop an exclusive gift for the management board members and decision-takers of major industrial clients. A gift that they would remember and one that would keep on reminding them of HDI-Industrie Versicherung AG.

Describe how you arrived at the final design
After a few trials, we achieved the high-quality, unique look required by actually making the letters rust and integrating them into the background.

Give some indication of how successful the outcome was in the market
A few selected decision-takers received the calendar, and the feedback was accordingly exceptional: it came via telephone or in person. All of the recipients were very enthusiastic and now many executive offices have a calendar hanging in them.