Art Front Gallery Design & Branding KACHI DOKI CLOCK by Nippon Design Center

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KACHI DOKI CLOCK

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Industry Museums & Libraries
Media Design & Branding
Market Japan
Agency Nippon Design Center
Creative Director Yoshiaki Irobe
Art Director Tadahiro Gunji
Released December 2010

Credits & Description

Category: Offline Digital Design
Advertiser: ART FRONT GALLERY
Product/Service: INFORMATION INSTALLATION
Agency: NIPPON DESIGN CENTER
Date of First Appearance: Dec 12 2010
Entrant Company: NIPPON DESIGN CENTER, Tokyo, JAPAN
Entry URL: http://vimeo.com/19618432
Art Director: Tadahiro Gunji (Nippon Design Center)
Creative Director: Yoshiaki Irobe (Nippon Design Center)
Programming and System Development: Hiroyuki Saitoh (Nippon Design Center)
Film Director: Katya Mokolo (guerrilla)
Music: Tatsuya Yamada (ttymd)
Media placement: Installation Of Complex Facility - KACHI DOKI VIEW TOWER - Lasting Installation

Describe the brief from the client
LED facades named ‘Kachi Doki Clock’ are commissioned to be integrated into
glass curtain walls of the new building in front of Kachidoki station in
Tokyo. These facades look like ordinary glass during the day, however they are
illuminated after dark. One of the two walls is approximately 15.7m high and
9.1m wide, and the other is 9.5m high and 9.1m wide.

Describe the challenges and key objectives
Graphical images are displayed on the LED facades using a digital control
system, and they move like an analogue clock. The images change in random, displaying time, season and weather information taken from internet access.
Therefore, this permanent installation is there for our everyday lives.

Describe how you arrived at the final design
The title of the work ‘Kachi Doki Clock’ comes from the site name, and at
the same time, it is a pun as ‘Kachi’ is an imitative word of analogue
clocks and ‘Doki’ is a mimetic word for thumping.

Give some indication of how successful the outcome was in the market
This place has become a popular tourist attraction with about 80,000 visitors every day.