Innofact Design & Branding MASTERPIECES 2012 by Euro Rscg Dusseldorf

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MASTERPIECES 2012

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Industry Business equipment & services
Media Design & Branding
Market Germany
Agency Euro Rscg Dusseldorf
Creative Director Martin Breuer
Copywriter Sigi Zwar
Released December 2011

Credits & Description

Category: Calendars
Advertiser: INNOFACT
Product/Service: MARKET RESEARCH
Agency: EURO RSCG
Chief Creative Officer, Germany: Felix Glauner
Creative Director: Martin Breuer
Copywriter: Sigi Zwar
Graphic Designer: Michel Becker
Illustrator/Graphic Idea: Arthur Buxton
Nicole Arnold: Art Buying
Director Client Services: Harald Jaeger
Agency Producer: Detlef Stuhldreier
Print Office: Woeste Druck, Essen
Media placement: Calendar - 100 Mailings Distributed To Preferential Customers - 20.12.2011

Describe the brief from the client
Innofact is a market research institute with high standards relating to accuracy, usability and quality of its results. Our task was to remind existing customers of these strengths with a beautifully designed calendar.

Describe the challenges and key objectives
It is the character of market research to consolidate facts and to focus on essentials. By doing so, you can see what is supposedly well known from the start. With this in mind, we created a premium giveaway in the form of a calendar.

Describe how you arrived at the final design
12 expressionistic masterpieces were transferred into pie charts showing the 5 most frequently used colours - an idea by the artist Arthur Buxton. The calendar will act as a reminder throughout the year of Innofact´s brand promise to customers: facts make the picture.

Give some indication of how successful the outcome was in the market
The calendar distributed at the end of 2011, was very well received, and is now out of stock. A third edition is currently planned due to its success.