FULL COVER by Mola Ativism for MDS-CONSULTORES DE SEGUROS E RISCO

FULL COVER

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Industry Consumer & Public services
Media Design & Branding
Market Portugal
Agency Mola Ativism
Creative Director Rui Morais
Released September 2009

Credits & Description

Category: Publications
Advertiser: MDS-CONSULTORES DE SEGUROS E RISCO, SA
Product/Service: INSURANCE AND RISK CONSULTANCY
Agency: MOLA ATIVISM
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: MOLA ATIVISM, Linda-a-Velha, PORTUGAL
Account Manager: Vera Morgado (Mola Ativism)
Planner/Copywriter: Joaquim Albergaria (Mola Ativism)
Graphic Designer: Valdemar Lamego (Mola Ativism)
Artwork: Filipa Santos (Mola Ativism)
Creative Director: Rui Morais (Mola Ativism)
Editorial Review: Filipe Gil (Pure Ativism)
Media placement: Editorial Design - Clients, Partners, Stakeholders - 1 September 2009

Describe the challenges and key objectives

With 25 years of experience and leadership in insurance and risk consultancy, MDS has a strong position in the market and many consolidated relations with its clients, all built on top of its constant investment in learning and in the sharing of know-how. From this work policy and philosophy came the need to create a specialized magazine, dedicated to the sharing of knowledge with clients and between the insurance community and that at the same time would be a very important platform to position MDS as an insurance global top player.

Describe the brief from the client
How to create an exclusive communication channel through which MDS could get closer and inform its clients and partners, simultaneously contributing to position MDS as a top player in the global insurance market?

Describe how you arrived at the final design
With an integrated creative approach, we developed the name and identity with a full editorial graphics project for the new magazine Full Cover, a sophisticated bi-annual publication focused on the world of Insurance and Risk management and consultancy.

Give some indication of how successful the outcome was in the market
Clients, partners and staff were surprised by the original design and editorial approach of the magazine. Full Cover has become an "embassador" of the brand, reaching markets where MDS is not yet present and making a market statement. MDS´s CEO said "I want a magazine like no other in this market. In every aspect." Judging from the reactions, we believe Full Cover reaches and surpasses this goal.