Intel Design & Branding HUMAN PROCESSOR by Red Peak

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HUMAN PROCESSOR

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Industry Computers & Computer Accessories, IT & Electronical Components
Media Design & Branding
Market United States
Agency Red Peak
Designer Jodie Wightman, Suzanne Macaulay
Photographer Andric Bonavia
Released October 2011

Credits & Description

Category: Posters
Advertiser: INTEL
Product/Service: INTEL CORE I5 PROCESSOR
Agency: RED PEAK
Chief Creative Officer: Stewart Devlin (Red Peak)
Designer: Jodie Wightman (Red Peak)
Designer: Suzanne Macaulay (Red Peak)
Account Director: Liz Solomon (Red Peak)
Photographer: Andric (Andric)
Media placement: Posters - All Intel communication, including print, digital, trade shows. - 1 October 2011

Describe the brief from the client
To create a ownable imagery style that reflects the company's brand positioning as the Sponsors of Tomorrow.

Describe the challenges and key objectives
Intel’s image library didn't live up to the company's vision. The photos available, which were used in everything from internal communications, to product advertising, did not differentiate the brand in the tech landscape. We set out to create a new photography style that is uniquely ownable to Intel.

Describe how you arrived at the final design
The key was using the very technology created with Intel technology: CGI. Using CGI allowed us to portray Intel's world of tomorrow while demonstrating the significant role that Intel plays in consumers' lives. The result is a completely modernised image library that enables the brand to tell deeper, more meaningful stories.

Give some indication of how successful the outcome was in the market
The imagery was produced for an internal image library and has since been implemented in a huge variety of applications, from print to digital to trade shows. The company now comes across with a much more cohesive look and feel.