Swedish American Chamber Of Commerce Design & Branding FROM FARM TO FORK by Amore


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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Sweden
Agency Amore
Creative Director Jorgen Olofsson
Released November 2011

Credits & Description

Category: Logo Design
Agency: AMORE
Creative Director: Jörgen Olofsson (Amore)
Account Director Strategy And Trend: Daniel (Salzer)
Senior Designer: Jonas (Hellström)
Media placement: Canvas Bag - 0 - 2011-11-01
Media placement: Save The Date - 0 - 2011-11-01
Media placement: Answering Card - 0 - 2011-11-01
Media placement: Conference Program - 0 - 2011-11-01
Media placement: Gala Program - 0 - 2011-11-01
Media placement: Envelope - 0 - 2011-11-01

Describe the brief from the client
Create a visual identity that captures the very core of the yearly green summit held by the Swedish American Chamber of Commerce. SACC brings together leaders from a variety of key sectors. The Chamber serves as a conduit for pooling new investment and pairing it with bright ideas, and to act as a catalyst to bring about change. In an increasingly globalised world economy, the Chambers role is to draw together the best and brightest talent from our 2 nations under 1 roof.

Describe the challenges and key objectives
The main challenge was to create a thought trough and long lasting identity for an existing summit that had been held for many years already. Our objective was to create an identity inspired by the polarity of the tradition and local feel of the agricultural world where our food has its origin and the urban modernity of new food trends and scientific innovations.

Describe how you arrived at the final design

Inspired by the polarity between tradition and science, history and future, and the rural and the urban landscape, we created a strong and recognisable logotype, designed to live on for many years of green summits.

Give some indication of how successful the outcome was in the market
The visual identity with it’s recognizable logotype was very appreciated both by the client and the prominent visitors of the New York Green Summit, and we have been asked to do the graphic design for the next summit as well. An honour we will use to surpass their own success from 2011, with an even more appealing design.