Leo Burnett Design & Branding GPC SCALE by Leo Burnett Chicago

GPC SCALE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Leo Burnett Chicago
Designer Jason Mckean
Released June 2010

Credits & Description

Category: Posters
Advertiser: LEO BURNETT WORLDWIDE
Product/Service: INTERNAL EVALUATION METHOD
Agency: LEO BURNETT CHICAGO
Date of First Appearance: Jun 1 2010
Entrant Company: LEO BURNETT CHICAGO, USA
Chief Creative Officer: Susan Credle (Leo Burnett Chicago)
Designer: Jason McKean (Leo Burnett Chicago)
Design Director: Alisa Wolfson (Leo Burnett Chicago)
Media placement: Posters - Displayed And Distributed Internally At Leo Burnett Offices - June 1, 2010

Describe the brief from the client
Leo Burnett’s GPC scale is an internal measure for self-evaluating the company’s work. A poster was needed to introduce the scale to employees and better promote understanding of it.

Describe the challenges and key objectives
The aim was to express the scale creatively and conceptually. Execution ideas were limited to the poster format.

Describe how you arrived at the final design
We created a poster that graphically articulates the scale through typography and colour.

Give some indication of how successful the outcome was in the market
The poster was well-received by employees and top-level executives.