LA BIENNALE DI VENEZIA by Stockholm Design Lab for La Biennale Di Venezia

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LA BIENNALE DI VENEZIA

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Industry Shows, Events & Festivals, Business equipment & services, Corporate Image
Media Design & Branding
Market Sweden
Agency Stockholm Design Lab
Released June 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: LA BIENNALE DI VENEZIA
Product/Service: INTERNATIONAL ART EXHIBITION
Agency: STOCKHOLM DESIGN LAB
Date of First Appearance: Jun 6 2009 12:00AM
Entrant Company: STOCKHOLM DESIGN LAB, Stockholm, SWEDEN
Media placement: Catalogue - Shops - 2009-06-06
Media placement: Signage - City Of Venice - 2009-06-06
Media placement: Posters/Billboards - City Of Venice - 2009-06-06

Describe the challenges and key objectives

A big challenge was the distance work from Sweden to Italy. The key objective: to communicate the theme “making worlds”. A challenge was also to find a theme with a large number of applications and formats and to create a strong identity which does not 'compete' with the exhibited art work of the Biennale art exhibition.

Describe the brief from the client

The assignment was to create a new, strong visual identity that would communicate the theme “Making Worlds”. The visual identity should both reflect the atmosphere of the Art Exhibition, keep all activities together and create an extraordinary interest.

Describe how you arrived at the final design
The design concept for “Making Worlds” is a graphic language with a visible connection to the world, that communicates its message clearly. Stockholm Design Lab combined elements from something truly universal – all the flags of the world – and created something new by deconstructing the flags in neverending combinations. The making of worlds with abstract forms.

Give some indication of how successful the outcome was in the market
The 53rd International Art Exhibition closed on Sunday 22nd November with a record number of visitors: 375,702 visitors (319,332 in the previous edition, increase of 18%) with an average daily visitor number of 2.223 Exceptional media coverage: 5,868 accredited journalists (5,691 in the previous edition), and 104 television channels from around the world. Extraordinary presence of young audiences and students, totalling 132.185 The 53rd Exhibition saw the participation of an unprecedented number of national entries (77) and collateral events (44)