DIVIDIUM CAPITAL STATIONARY by MARTIN ET KARCZINSKI for DIVIDIUM CAPITAL

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DIVIDIUM CAPITAL STATIONARY

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Industry Stationery
Media Design & Branding
Market Germany
Agency MARTIN ET KARCZINSKI
Designer Rupert Stauder, Karoline Grebe, Marcus-Florian Kruse
Released February 2009

Credits & Description

Category: Stationery
Advertiser: DIVIDIUM CAPITAL
Product/Service: INTERNATIONAL INVESTMENT COMPANY
Agency: MARTIN ET KARCZINSKI
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: MARTIN ET KARCZINSKI, Munich, GERMANY
Creative Director/Consultant: Peter Martin (Martin Et Karczinski)
Consultant: Daniel Karczinski (Martin Et Karczinski)
Designer: Marcus-Florian Kruse (Martin Et Karczinski)
Designer: Rupert Stauder (Martin Et Karczinski)
Designer: Karoline Grebe (Martin Et Karczinski)
Media placement: Letterhead - B2b / B2c Communication - 01.03.2009
Media placement: Memos - B2b / B2c Communication - 01.03.2009
Media placement: Envelopes - B2b / B2c Communication - 01.03.2009
Media placement: Business Cards - B2b / B2c Communication - 01.03.2009

Describe the challenges and key objectives
The company is committed to sharing half of the profits with its customers. The logogram has to make the brand and its promise symbolically visible and tangible.

Describe the brief from the client
Dividium Capital Ltd. is an international investment company, which generates its returns on the basis of ethical principles – with the objective of generating the best possible yield for the person and investor.

Describe how you arrived at the final design
Two of the same coins emboss the logo and visualise the promise of the investment company to divide profits equally. The brand’s revolutionary idea also expresses itself in glistening gold, which simultaneously represents the precious metal that Dividium Capital extracts from its own gold mines. Thus the printed gold tones on the uncoated paper stand for raw materials from the earth that form the basis for creating enduring value; the white in contrast for purity and transparency. The design of the office stationery conveys reliability in an elegant and unostentatious way.

Give some indication of how successful the outcome was in the market
The stationary impressed with its conceptual idea. The logo motivated the staff to spread the values and the promise of the brand. During the grand gala evening celebrating the company’s rebranding, printed matter like the menu was treated like a precious gift.