BARS by Grabarz & Partner Hamburg for International Society For Human Rights (ishr)

BARS

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Industry Human Rights
Media Design & Branding
Market Germany
Agency Grabarz & Partner Hamburg
Executive Creative Director Ralf Nolting, Ralf Heuel
Copywriter Anna Wilhelmi
Account Supervisor Ina Bach, Thomas Eichoff, Denise Ewald
Released December 2009

Credits & Description

Category: Typography
Advertiser: IGFM INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE
Product/Service: IGFM INTERNATIONAL SOCIETY FOR HUMAN RIGHTS
Agency: GRABARZ & PARTNER
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: GRABARZ & PARTNER, Hamburg, GERMANY
Executive Creative Director: Ralf Heuel (Grabarz & Partner)
Creative Direction: Djik Ouchiian (Grabarz & Partner)
Creative Direction: Martin Grass (Grabarz & Partner)
Art Direction: Sebastian Hahn
Art Direction: Nicolai Swoboda (Grabarz & Partner)
Copywriter: Anna Wilhelmi (Grabarz & Partner)
Account Supervisor: Thomas Eichoff (Grabarz & Partner)
Account Supervisor: Ina Bach (Grabarz & Partner)
Account Supervisor: Denise Ewald (Grabarz & Partner)
Advertiser's Supervisor: Martin Lessenthin (IGFM)
Media placement: Print Ad - Taz Nord - 10.12.2009
Describe the challenges and key objectives
Describe the challenges and key objectives:In more than 100 states, journalists are still being persecuted, arrested and killed. The task was to develop a newspaper ad that draws attention to this and generates donations.
Describe the brief from the client
Date of implementation or delivery to market.The full page newspaper ad appeared on 10 December 2009 in Taz, a large Berlin daily newspaper.Describe the brief from the clientDevelop a full page newspaper ad which, on the International Day of Human Rights (10 December), grabs attention and calls on the public to support the International Society for Human Rights (ISHR) in its fight against worldwide press censorship with a donation.
Describe how you arrived at the final design
Describe how you arrived at the final design. We placed an ad disguised as an editorial newspaper article, the content of which deals with the violations of human rights by the North Korean dictator Kim Jong Il. Parts of the copy and whole columns are in bold to look like hands clasping the 'bars'.
Give some indication of how successful the outcome was in the market
Give some indication of how successful the out come was in the marketImmediately after the ad appeared, a high telephone interest in worldwide press censorship was observed and numerous donations were generated.