WEAPONS POSTERS by Leo Burnett Chicago for Norton

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WEAPONS POSTERS

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Industry Software & Multimedia Productions, SaaS
Media Design & Branding
Market United States
Agency Leo Burnett Chicago
Creative Director Jon Wyville, Dave Loew
Art Director Chris Von Ende, Rainer Schmidt
Copywriter Tohru Oyasu
Producer Laurie Gustafson
Photographer James Day
Account Supervisor Antoniette Wico
Released April 2010

Credits & Description

Category: Posters
Advertiser: SYMANTEC NORTON
Product/Service: INTERNET SECURITY 2010
Agency: LEO BURNETT USA
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: LEO BURNETT USA, Chicago, USA
Chief Creative Officer: Susan Credle (Leo Burnett)
Creative Director: Jon Wyville (Leo Burnett)
Creative Director: Dave Loew (Leo Burnett)
Copywriter: Tohru Oyasu (Leo Burnett)
Art Director: Rainer Schmidt (Leo Burnett)
Art Director: Chris von Ende (Leo Burnett)
Photographer: James Day (James Day Photography)
Producer: Laurie Gustafson (Leo Burnett)
Account Supervisor: Antoniette Wico (Leo Burnett)
Media placement: Knife - Norton Corporate Offices - 30 April 2010
Media placement: Switchblade - Norton Corporate Offices - 30 April 2010
Media placement: Grenade - Norton Corporate Offices - 30 April 2010

Describe the challenges and key objectives
Fire up the 17,500 employees working in more than 40 countries with impactful words and graphics that help fuel their daily work with a powerful purpose.

Describe the brief from the client
Create internal communication that acts as a global rallying cry in the fight against cybercrime.

Describe how you arrived at the final design
The concept is that in the hands of cybercriminals, computers are as dangerous as weapons. The crime may be digital, but the damage they inflict is real. We represented this idea visually by combining elements of computers (keyboard keys, power buttons, disc drives) with traditional weapons such as a handgun, a switchblade and a grenade.

Give some indication of how successful the outcome was in the market
Extremely well received by employees and top-level executives globally. By request, we are currently in the process of preparing the posters for the consumer audience.