CALENDAR by Futura DDB Ljubljana for INTRA LIGHTING

CALENDAR

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Industry Household maintenance & pet products, Business equipment & services, Corporate Image
Media Design & Branding
Market Slovenia
Agency Futura DDB Ljubljana
Creative Director Zare Kerin
Copywriter Bojan Jablanovec
Released November 2009

Credits & Description

Category: Calendars
Advertiser: INTRA LIGHTING
Product/Service: LIGHTING COMPANY
Agency: FUTURA DDB
Date of First Appearance: Nov 25 2009 12:00AM
Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA
Creative Director: Žare Kerin (Futura DDB)
Copywriter: Bojan Jablanovec (Futura DDB)
Graphic designer: Iztok Perko (Futura DDB)
Media placement: Calendar - distributed to business partners - 25.11.2009

Describe the challenges and key objectives
The calendar should present the company’s activities, so it could be used both, by night and day.

Describe the brief from the client
Company Intralighting is engaged with lighting engineering and production of illuminates. Their statement is: All in all we are making things visible. Not just visible lighting solutions, we feel responsible for all we do. Invisible solutions all the way assure visible performance. The assignment was to present the company with the promotional calendar.

Describe how you arrived at the final design
The calendar presents its company to the fullest. It can be used in daylight and at night with its special black-light-ink print, visible at night with clean and simple design.

Give some indication of how successful the outcome was in the market
The calendars were sent as promotional New Year’s presents to the company’s business partners.