Ivity: IVITY CARDBOARD CITY by IVITY BRAND CORP for Ivity

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Ivity: IVITY CARDBOARD CITY

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Industry Business equipment & services
Media Design & Branding
Market Portugal
Agency IVITY BRAND CORP
Creative Director Ricardo Gaspar
Released June 2011

Awards

Cannes Lions 2011
Design Lions Self Promotion Bronze

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Self Promotion
Advertiser/Client: IVITY
Product/Service: DESIGN AGENCY
Entrant Company: IVITY BRAND CORP Lisbon, PORTUGAL
Design/Advertising Agency: IVITY BRAND CORP Lisbon, PORTUGAL

Chief Communications Officer: Paulo Rocha (Ivity Brand)
Creative Director: Ricardo Gaspar (Ivity Brand)
Ivity Team: Team (Ivity Brand)

Brief Explanation:
To make a cardboard city manifesto as a homage to ivity´s client brands.
Describe the brief from the client:
Each year ivity celebrates its successes with their clients. In times of crisis, creativity counts even more. We need to show our clients that a crisis is not the end of the world.
Description of how you arrived at the final design:
It took 5,000 m2 card, 750 bullets, 70 box cutters, 200kg of glue, 50 pistols, eight fingers cuts, 5,400 hours and an endless amount of creative energy to create the Coca-Cola Square, the Leya store with more than 200 hand-drawn books, Novopca cranes, Sata aircraft, Sonae clouds, Adega mayor Wineries, a Portuguese sidewalk, tables, chairs, lamps, markers and even i-pads. It was built in the Ivity Empty Room, a world of card that declares the power of ideas over the availability of resources, that defies the crisis with an army of talent, and that reclaims that the domain of imagination.
Indication of how successful the outcome was in the market:
This life size installation was created for a cycle of seminars and early year meetings we have with our clients.
The result was an overwhelming reaction of awe and surprise that worked as a PR event all year long.