Izaro Motors Design & Branding ELECTROTALK by Bob Communications

ELECTROTALK

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Industry Cars
Media Design & Branding
Market Spain
Agency Bob Communications
Executive Creative Director Jose Luis Alberola, Amabel Minchan. Alberto Quirantes
Typographer Julián Martínez
Released March 2012

Credits & Description

Category: Advertising Typography
Advertiser: IZARO MOTORS
Product/Service: IZARO MOTORS
Agency: BOB COMMUNICATIONS
President: Cesar García (Bob)
Executive Creative Director: Amabel Minchán (Bob)
Executive Creative Director: José Luis Alberola (Bob)
Managing Director: José Manuel Ruiz De Clavijo (Bob)
Account Executive: José Ferrer (Bob)
Typographer: Julián Martínez (Bob)
Scriptwriter: Mario Fernández (Bob)
Scriptwriter: Jaime Blanco (Bob)
Scriptwriter: Curro Piqueras (Bob)
Scriptwriter: Cristina Caballero (Bob)
Scriptwriter: Mon Quiñones (Bob)
Web Designer: Jaime Azurmendi (Bob)
Web Production: (Aanimals)
President: Arturo De Pablos (Izaro Motors)
PR Manager: Mario Herráiz (Izaro Motors)
Film Director: Nacho De Antonio
Film Production: (CPWorks)
Media placement: Website - Internet - 2 March 2012

Describe the brief from the client
Izaro Motors is a new manufacturer of electric cars. The only visible image was the logo; everything else was to be built.
The first thing needed was to give personality to the brand. Izaro Motors needed its own discourse: to say something until your first car saw the light.

Describe the challenges and key objectives
Izaro Motors need to talk about. His first model, the supercar GT-E of 495hp is not yet on sale, so the only thing they can sell is the image of unconventional electric car versus the gasoline cars.

Describe how you arrived at the final design
Words are needed to speak; the words are built with letters. Therefore, we created a special font for Izaro, one that plugs into the network, and with that typography, we created a new language: Electrotalk. An unconventional way of speaking. The electric language versus the gasoline language.
From Electrotalk.net, anyone could create his or her own Electrotalk and send it to someone else. Speaking Electrotalk is speaking about Izaro and its new way to create electric cars.

Give some indication of how successful the outcome was in the market
So far:
- 10,500 Electrotalk sent.
- 120,000 references to Izaro Motors
- 131,000 references to Izaro GT-E
- Bookings are open for Izaro GT-E. There are good expectations, near the 50% (Bookings: €5,500/each)