Jacamo Design & Branding Jacamo Real-Man Manual, 1 by Love Agency

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Jacamo Real-Man Manual, 1

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Industry Clothing
Media Design & Branding
Market United Kingdom
Agency Love Agency
Art Director Rory Sutherland
Copywriter Gary Toal
Illustrator Dave Anderson Of Mackenzie Cutler
Released July 2016


D&AD 2017
Branding Brand Expression in Print Wood Pencil

Credits & Description

Agency: Love
Client: N Brown
Creative Agency: Love
Director: Chris Myers
Art Director: Rory Sutherland
Copywriter: Gary Toal
Illustrator: Dave Anderson
Url: http://www.storiesbylove.com
The ‘Jacamo Real-Man Manual’ combines the new, humorous brand tone of voice with a series of comical illustrations to create a brand book that inspires and entertains in equal measure. Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo.
It lays down in black and white (literally) all those nitty-gritty details of the brand’s reinvention. Screen printed on beermat board for a no-nonsense, tactile feel. Bold branding set along the clothbound spine adds a real punch.