JAEGER & JAEGER by Jaeger & Jaeger for Jaeger & Jaeger

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JAEGER & JAEGER

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Jaeger & Jaeger
Released January 2012

Credits & Description

Category: Self Promotion
Advertiser: JAEGER & JAEGER
Product/Service: CORPORATE DESIGN
Agency: JAEGER AND JAEGER
Owner/Managing Director: Regina Jäger (Jäger/Jäger)
Owner/Managing Director: Olaf Jäger (Jäger/Jäger)
Media placement: Stationary - Used For Any Sort Of Communication - 09.01.2012
Media placement: Letterheads - Used For Any Sort Of Communication - 09.01.2012
Media placement: Greeting Cards + Stamps - Used For Any Sort Of Communication - 09.01.2012
Media placement: Wrapping Paper In Use - Used For Any Sort Of Communication - 09.01.2012
Media placement: Wrapping Paper Black - Used For Any Sort Of Communication - 09.01.2012
Media placement: Wrapping Paper White - Used For Any Sort Of Communication - 09.01.2012

Describe the brief from the client
To redesign the corporate design of the agency.

Describe the challenges and key objectives
Jäger & Jäger is a German design agency for corporate design. The last names of the owners and founders are the eponym for the agency's name. ‘Jägerlatein' directly translated means 'Hunters’ in Latin. 'Jäger & Jäger' translated is ‘hunter & hunter'. 'Jägerlatein' (German for 'cock and bull story' or ‘tall tales')

Describe how you arrived at the final design
Antlers formed from two or more ‘J’s allude ironically to the name of the agency. The antlers are shaped out of original type fonts, whereby the original form of the letter 'J' is never modified.
The logo is used on all communication medium with an individual variation each time. Different stamps are used to speak 'Jägerlatein'.

Give some indication of how successful the outcome was in the market
We have had many positive, even enthusiastic responses, but sorry, it is too new.