BELLE EPOQUE BALLET by MERCHAN DESIGN for JAQUELINE TAVARES BALLET STUDIO

BELLE EPOQUE BALLET

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Industry Sports and Health Clubs, Gyms, Colleges, Universities & Education Centers
Media Design & Branding
Market Brazil
Agency MERCHAN DESIGN
Released December 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: JAQUELINE TAVARES BALLET STUDIO
Product/Service: BALLET SCHOOL
Agency: MERCHAN DESIGN
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: MERCHAN DESIGN, Sao Paulo, BRAZIL
Designer Creative Director: Marcelo Lopes (Merchan-Design)
Media placement: temporary exhibition - theater - december, 15- 2009

Describe the challenges and key objectives
Create a programme which sent out the Parisian elegance at the 20's.

Describe the brief from the client
Belle époque was considered a golden age of beauty, innovation and peace among the European countries and the customer wished a creation for her annual ballet presentation which submitted this age and, somehow, this creation introduced something that reminded the audience of Gold.

Describe how you arrived at the final design
We used as a reference a very traditional object from the French culture: The Fan. To reinforce, we enlightened it with a Can- Can dancer. To refer to the gold, we developed an innovative process of printing mixing two graphic techniques: the silk-screen and the hot-stamping. By doing so, we could give the sensorial effect with some volume to the printing so that it seemed like gold applied on the paper.

Give some indication of how successful the outcome was in the market
We have developed the programmes for this school for over 10 years. The sensorial, playful, and/or interactive are elements which have been used as part of our concept of creation. As a result, the ballet programmes end up being collected by the audience.