Jeep Design & Branding ICON POSTERS by Leo Burnett Iberia Madrid

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Industry Cars, SUV & Four Wheel Drive
Media Design & Branding
Market Spain
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Creative Director Paulo Areas
Art Director Gilberto C. Barros, Lucas Zaiden, Pouline Atencio, Ignacio Mendez, Nicolas Ordozgoiti, Bram Camou, Catalina Zapata
Creative Tura
Released December 2010

Credits & Description

Category: Illustration
Advertiser: CHRYSLER / JEEP
Product/Service: JEEP
Date of First Appearance: Dec 1 2010
Entrant Company: LEO BURNETT IBERIA, Madrid, SPAIN
Executive Creative Director: Chacho Puebla (Leo Burnett Iberia)
Creative Director: Paulo Areas (Leo Burnett Iberia)
Art Director: Lucas Zaiden (Leo Burnett Iberia)
Art Director: Ignacio Mendez (Leo Burnett Iberia)
Art Director: Pouline Atencio (Leo Burnett Iberia)
Art Director: Nicolás Ordozgoiti (Leo Burnett Iberia)
Art Director: Bram Camou (Leo Burnett Iberia)
Art Director: Catalina Zapata (Leo Burnett Iberia)
Art Director: Gilberto C. Barros (Leo Burnett Iberia)
Creative: Tura (Leo Burnett Iberia)
Account Director: Ricardo del Campo (Leo Burnett Iberia)
Account Executive: Francisco Sanchez (Leo Burnett Iberia)
Media placement: Posters - Dealerships - 1 December 2010

Describe the brief from the client
In 2011 Jeep launched an international campaign called ICON.
The idea behind the concept was to sell more than a 4x4 car, but an attitude, a spirit.

Describe the challenges and key objectives
To rescue the Jeep values, and bring them back in a more youthful and modern way, we developed, along with the campaign, this series of dealership posters.

Describe how you arrived at the final design
We interpreted Jeep Icon in a more contemporary and joyful way, changing the look of those old fashioned dealerships into something more aligned with what the brand stands for today.

Give some indication of how successful the outcome was in the market
Dealerships are generally very tough places to do anything different and fresh but our dealerships fell in love with the poster and customers did too.