THE FRANKFURT SCHOOL AND FRANKFURT by Atelier Markgraph Frankfurt for JUDISCHES MUSEUM FRANKFURT

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THE FRANKFURT SCHOOL AND FRANKFURT

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Industry Museums & Libraries
Media Design & Branding
Market Germany
Agency Atelier Markgraph Frankfurt
Released September 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: JÜDISCHES MUSEUM FRANKFURT
Product/Service: JEWISH MUSEUM FRANKFURT
Agency: ATELIER MARKGRAPH
Date of First Appearance: Sep 16 2009 12:00AM
Entrant Company: ATELIER MARKGRAPH, Frankfurt, GERMANY
Will Be Filled In Untill April 30: Will Be Filled In Untill April 30 (Will Be Filled In Untill April 30)
Media placement: Temporary Exhibition - Jewish Museum Frankfurt, Germany - 16.09.2009

Describe the challenges and key objectives
The available exhibits are predominantly 2-dimentional: Letters, documents, studies. The greatest challenge was to create on a low budget an expansive and haptic experience based on the 2-dimensional material for the visitors of the exhibition.

Describe the brief from the client
Student revolts, democratisation and emancipation: Scholars from the Frankfurt School rank among the 20th century’s most influential thinkers. The Jewish Museum wants to address an early and somewhat neglected chapter in the persecution of Jewish left-wing intellectuals. The exhibition shall trace their path from emigration from Nazi Germany to the political fresh beginning in post-war Frankfurt.

Describe how you arrived at the final design
On a fascinating journey through nine theme rooms, visitors share in the protagonists’ moving odyssey. Thanks to their specifically Jewish mindset, protagonists were able to analyse society from their own unique perspective. With a single line, the exhibition makes visitors experience multiple shifts in perspectives and creates new virtual spaces within the museum – all on a low budget. Inset panels in the museum walls present scenographical collages made up of original documents, exhibits and radio recordings. Audio and visual material, intelligently integrated, helps the past come alive.

Give some indication of how successful the outcome was in the market
The exhibition “The Frankfurt School and Frankfurt – a Return to Germany” has sparked a discussion on a national scale that extends far beyond reviews in the cultural pages of newspapers.