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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market United Kingdom
Agency Elmwood
Designer Simon Morrow
Illustrator Rob Ball
Released December 2009

Credits & Description

Category: Posters
Advertiser: JIM DAVIES
Date of First Appearance: Jan 1 2010 12:00AM
Entrant Company: ELMWOOD, Leeds, UNITED KINGDOM
Creative Director / Designer: Richard Scholey (Elmwood)
Designer: Simon Morrow (Elmwood)
Illustrator: Rob Ball
Copywriter & Client: Jim Davies
Media placement: poster/direct mail - mailed to creative consultancies - January 2010 - ongoing

Describe the challenges and key objectives
To stand out in a crowded, design led and very discerning marketplace by producing a piece of direct mail that creative consultancies would want to keep and then display in their studio. The key objective being to gain more creative writing commissions for Jim.

Describe the brief from the client
Jim Davies is a freelance design and advertising copywriter. Although busy, he was still keen to remind people he was out there and in particular, to appeal to the most creative consultancies. The objective was to attract more creative writing commissions.

Describe how you arrived at the final design
The commonly-known ‘Infinite Monkey Theorem’ says that if you put a thousand monkeys in front of a thousand typewriters for eternity they will eventually write the works of Shakespeare. Our three posters feature their incomplete drafts. Since he posted them on his website, Jim’s been deluged with responses from just the right type of client.

Give some indication of how successful the outcome was in the market
“I’m getting an unbelievable response, lots of people wanting them for their studios and great feedback. Haven’t even started mailing out the ‘hit list’ yet.” “The requests are still flooding in. Had one from a gallery today who want them for their design section!” “...nice posters, ta. Pride of place on studio pinboard” - Michael Johnson, Johnson Banks “ Just wanted to say how much we liked your posters, it's not easy to impress us you know!” - Giff, Blast design “... Very well done indeed. Everyone here is very jealous they were addressed to me!”- Jamie Ellu, Magpie studio