Johnnie Walker Design & Branding SET ENTRY CHILLER AND CUBE by Porsche Design

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Industry Whiskey
Media Design & Branding
Market Austria
Agency Porsche Design
Released November 2011

Credits & Description

Category: iii. Premium Brand
Advertiser: DIAGEO
Design Director: Christian Schwamkrug (Porsche Design)
Media placement: Cube - Exclusive shopping malls and high class supermarkets - 1. November 2011
Media placement: Chiller - Exclusive shopping malls and high class supermarkets - 1. November 2011

Describe the brief from the client
The client came to us with the wish to get a simple but beautiful design for his premium blend whiskey packing.

Describe the challenges and key objectives
The cube should contain all you need for a nice spontaneous and delicate drink.
The chiller is intended to be an eye catcher in the supermarket amongst other high-level brands, and this premium brand should always be the first choice for people searching for exclusive quality.

Describe how you arrived at the final design
The design itself was found rather quickly in both packing products, but to find the perfect material to serve the desired design was a challenge we successfully faced.

Give some indication of how successful the outcome was in the market
This premium brand has been in the market for many years and is a well-known whiskey producer. We had great feedback from customers who have been very happy to see a new design and for this reason started buying the product more often. This positive feedback can also be seen in the sales figures.