JP MORGAN CALENDAR by ONADS COMMUNICATIONS for JP MORGAN

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JP MORGAN CALENDAR

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Industry Banking & Financial Services
Media Design & Branding
Market India
Agency ONADS COMMUNICATIONS
Creative Director Jignesh Maniar
Released December 2009

Credits & Description

Category: Calendars
Advertiser: JP MORGAN ASSET MANAGEMENT
Product/Service: JP MORGAN
Agency: ONADS COMMUNICATIONS
Date of First Appearance: Jan 1 2010 12:00AM
Entrant Company: ONADS COMMUNICATIONS, Mumbai, INDIA
Creative Director: Jignesh Maniar (Onads Communications)
Visualiser: Abhey Manachekar (Onads Communications)
Junior Visualiser: Shweta Dholye (Onads Communications)
Junior Copywriter: Sneha Devnani (Onads Communications)
Media placement: Calendar - Direct Mailer - 01-01-2010
Describe the challenges and key objectives
A HNI customer receives complimentary calendars from different companies at the beginning of the year. We had to create the calendar in such a way that it captures the full attention of the customer more than any other. This could be attained only through an innovative idea.
Describe the brief from the client
JPMorgan Asset Management has funds all over the world and therefore wanted to encourage HNI customers to invest not just in India but also in Africa, Japan, Europe, Russia, the middle east etc. They decided to communicate this message to customers with the help of a yearly calendar. The creative agency was briefed to design an innovative calendar for this purpose.
Describe how you arrived at the final design
The idea came from the insight that one requires a passport to enter another country. From this we arrived at the creative idea that one's money also requires to have a passport to cross the borders. Our challenge at this point was to create a calendar which will look almost identical to a real passport by giving attention to the minutest of details.
Give some indication of how successful the outcome was in the market
The JPMorgan Asset Management Calendar was a huge success among customers by the number of phone calls and e-mails that poured in, to enquire about Investment opportunities around the globe.