Juventus Fc Design & Branding Juventus Fans: Black and White Dna, 4 by Interbrand Milan

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Juventus Fans: Black and White Dna, 4

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Industry Sports Teams & Events
Media Design & Branding
Market Italy
Agency Interbrand Milan
Creative Director Paolo Insinga
Designer Giulia Paglia
Typographer Davide Bignotti
Released October 2016


D&AD 2017
Crafts for Design Typefaces Wood Pencil

Credits & Description

Agency: Interbrand Milan
Client: Juventus Football Club
Typographer: Davide Bignotti
Designer: Giulia Paglia
Creative Director: Paolo Insinga
Global Chief Creative Officer: Andy Payne
Senior Designer: Davide Bignotti
Brand Consultancy: Interbrand
We designed a bespoke display typeface to support Juventus’s new identity system. The typeface’s strong rhythm of vertical lines is inspired by the signature black and white stripes of Juventus, while its solid structure gives a strong and sharp appearance. We created 3 weights - Light, Regular and Bold - and 2 super expressive cuts - Bold Inline and Bold Stretched. While it is conceived as a display typeface, the simplified counters help ensuring good legibility even in small sizes.