Juventus Fc Design & Branding Life is a Matter of Black and White [video] 3 by Interbrand Milan

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Life is a Matter of Black and White [video] 3

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Industry Sports Teams & Events
Media Design & Branding
Market Italy
Agency Interbrand Milan
Released October 2016


D&AD 2017
Branding Branding Schemes/Large Organisation Graphite Pencil

Credits & Description

Agency: Interbrand Milan
Client: Juventus Football Club
Global Chief Creative Officer: Andy Payne
Senior Designer: Davide Bignotti
Retail Designer: Roberto Leva
Design Producer: Anna Gnudi
Executive Director: Lidi Grimaldi
Chief Strategy Officer, Emea & Latam: Manfredi Ricca
Brand Consultancy: Interbrand
Designer: Giulia Paglia
Creative Director: Paolo Insinga
We created a mark to capture the fearless DNA of Juventus in a shorthand icon that holds the visual heritage of the club while pushing towards modernity and potential to embrace wider entertainment categories. It represents the very essence of Juventus: the stripes of the football jersey, the Scudetto shield and the iconic J initial. This lead us to create a flexible and unmistakable system combining a bespoke display typeface (Juventus Fans), a strong grid system and a bold photographic style.