IDEAS PEOPLE WANT TO SPEND TIME WITH by J. Walter Thompson Barcelona for Jwt

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IDEAS PEOPLE WANT TO SPEND TIME WITH

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Spain
Agency J. Walter Thompson Barcelona
Executive Creative Director Alex Martinez
Creative Director Helena Marzo
Art Director Javier Lorés, Pol Ubeda
Copywriter Mireia Vila
Released June 2010

Credits & Description

Category: Self Promotion
Advertiser: JWT
Product/Service: ADVERTISING AGENCY
Agency: JWT SPAIN
Date of First Appearance: Jun 4 2010
Entrant Company: JWT SPAIN, Barcelona, SPAIN
Executive Creative Director: Alex Martínez (JWT)
Creative Director: Helena Marzo (JWT)
Art Director: Pol Úbeda (JWT)
Art Director: Javier Lorés (JWT)
Copywriter: Mireia Vila (JWT)
Media placement: Print Ad ("Optic") - Press (Periodico Publicidad) - 04 June 2010
Media placement: Print Ad ("Labyrinth") - Magazine (IpMark) - 10 September 2010
Media placement: Print Ad ("Isometric") - Press (Periodico Publicidad) - 17 September 2010
Media placement: Print Ad ("Origami") - Press (Periodico Publicidad) - 16 November 2010
Media placement: Print Ad ("Puzzle") - Press (Periodico Publicidad) - 03 December 2010

Describe the brief from the client
JWT wanted to announce the mantra all its creative energy was going to focus on: ideas that people want to spend time with.

Describe the challenges and key objectives
The challenge was to show that even in a non-interactive medium like print, it is possible to get people to spend time with our ideas.

Describe how you arrived at the final design
We created a press campaign based on puzzles, where the concept is revealed the more you play.

Give some indication of how successful the outcome was in the market
It gave rise to awareness in the sector and as a result has led to discussions with potential new clients.