Kaiser Design & Branding KAISER RESPONSIBLE 6-PACK by Fischer America Sao Paulo

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KAISER RESPONSIBLE 6-PACK

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Industry Beers and Ciders
Media Design & Branding
Market Brazil
Agency Fischer America Sao Paulo
Released December 2012

Credits & Description

Advertiser: SPAIPA S.A
Agency: FISCHER & FRIENDS
Category: Special Editions & Promotional Packaging
Advertising campaign: KAISER RESPONSIBLE 6-PACK
Cco: Mario Dandrea (Fischer/Friends)
Creative Director/Art Director: Sthefan Ko (Fischer/Friends)
Creative Director/Copywriter: Beto Rogoski (Fischer/Friends)

Implementation
The car shaped package brings 5 beers for the passegers and a soda for the driver,creating a visually impacting piece.

Brief Explanation
Make something striking with a low buget.

Outcome
The package had immedite repercussion in press.

Client Brief Or Objective
Make a statement about the brand's commitment with responsible drinking.