Kamoi Kakoshi Design & Branding mt ex 3331 [image] 7 by Iyamadesign Inc.

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mt ex 3331 [image] 7

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Industry Household maintenance & pet products
Media Design & Branding
Market Japan
Agency Iyamadesign Inc.
Creative Director Koji Iyama
Art Director Koji Iyama
Designer Mayuko Watanabe
Photographer Sachie Abiko
Released October 2016


D&AD 2017
Spatial & Experiential Design Trade Show & Exposition Design Wood Pencil

Credits & Description

Agency: iyamadesign inc.
Client: Kamoi kakoshi Co., Ltd.
Art Director: Koji Iyama
Photographer: Sachie Abiko
Music Composer: Jun Momose
Editor: Kenji Akasabi
Designer: Mayuko Watanabe
Creative Director: Koji Iyama
Washi tape ‘mt’ got popular to decorate things and developed a new market as a nifty and useful gadget.
Many promotional exhibitions have been held and this is the one in Tokyo, Japan. Our aim was to offer customers extraordinary experience through ‘mt’, so the site hunting was the most important task for us. The venue, gallery ‘3331’ was used to be an elementary school. We covered the spacious rooms with black grid and created a monotone geometric space then placed a temporary shop and a tricycle car. In contrast, we exhibited fluorescent colored tapes in another room.