KARATE by Monday for Kasetsart University

KARATE

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Industry Sports and Health Clubs, Gyms, Colleges, Universities & Education Centers, Stationery
Media Design & Branding
Market Thailand
Agency Monday
Creative Director Passapol Limpisirisan, Wiboon Leepakpreeda
Released April 2009

Credits & Description

Category: Stationery
Advertiser: KASETSART UNIVERSITY
Product/Service: KARATE SCHOOL
Agency: MONDAY
Date of First Appearance: Apr 1 2009 12:00AM
Entrant Company: MONDAY, Bangkok, THAILAND
Creative Director: Passapol Limpisirisan (Monday)
Creative Director: Wiboon Leepakpreeda (Monday)
Graphic Designer: Patraporn Achariyasilp (Monday)
Graphic Designer: Tanagorn Chinamornlert (Monday)
Media placement: Name Card - KASETSART UNIVERSITY - 1 May 2009 - 31 December 2009

Describe the challenges and key objectives

People are not interested and learn Karate even though it is widely well-known. It has been perceived that Karate is only for the strong people. Actually, anyone can easily start practicing Karate. Kasetsart Karate School aims to change this attitude by making people believe that anyone can learn Karate.

Describe the brief from the client
Kasetsart Karate School needs to recruit new members and wants to attract women and teen in any age range.

Describe how you arrived at the final design
As Shiho Tameshi-wari (the action of breaking the wood board) reminds people of Karate, the name card of Kasetsart Karate School has been designed to be made of wood which can be easily broken into 2 pieces. This is to reinforce the belief that Karate is not hard to learn. Not only the creative design and material selection of the name card, the practical usage is also concerned. The broken pieces of the name card have been designed to be used even though they are separated.

Give some indication of how successful the outcome was in the market
New women and teen members have registered during the distribution period of the Karate Name Card.