Katoa Wines Design & Branding KATOA by Y&R Bangkok

KATOA

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Industry Wine & Champagne
Media Design & Branding
Market Thailand
Agency Y&R Bangkok
Executive Creative Director Jon Chalermwong
Copywriter Arya Intasuwan, Sanjay Bhasin
Designer Polchom Iamsamang, Possanunt Charoenkijkajorn
Producer Amornmarn Rattanarakpinyo
Released January 2012

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: KATOA WINES
Product/Service: KATOA WINE
Agency: Y&R THAILAND
Chief Creative Officer - Asia: Marcus Rebeschini (Y&R Asia)
Chief Creative Officer: Trong Tantivejakul (Y&R Thailand)
Executive Creative Director: Jon Chalermwong (Y&R Thailand)
Head Of Design: Veris Na Songkhla (Y&R Thailand)
Designer: Polchom Iamsamang (Y&R Thailand)
Designer: Possanunt Charoenkijkajorn (Y&R Thailand)
Producer: Amornmarn Rattanarakpinyo (Y&R Thailand)
Print Producer: Tanabodee Nelabusabanon (Y&R Thailand)
Copywriter: Sanjay Bhasin (Y&R Thailand)
Copywriter: Arya Intasuwan (Y&R Thailand)
Retouch: (Visionary)
Media placement: Bottle - Supermarket, Wine Shop, Liquor Store - 9 January 2012

Describe the brief from the client
Katoa wanted to create design a brand new wine packaging to make Katoa different from other competitors the beverage industry.

Describe the challenges and key objectives
For the wine lovers, what matters to them is just sipping their favourite wine at optimum taste. Therefore, we took this insight and developed ‘Katoa's Perfect Serve Label’: the first time ever for a wine packaging design to include a wine temperature indicator label.

Describe how you arrived at the final design
Wine is at its best taste when the temperature is right. Therefore, we thought about how to create a label that will alert the consumers as to the right time to drink the bottle of wine.

Give some indication of how successful the outcome was in the market
Wine is at its best quality when they can enjoy the perfect serving of their favourite wine.