Kauffman Center For The Perfoming Arts Design & Branding KAUFFMAN CENTER FOR THE PERFORMING ARTS GRAND OPENING PROJECTION EXPERIENCE by Back Alley Films, T2 Creative

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KAUFFMAN CENTER FOR THE PERFORMING ARTS GRAND OPENING PROJECTION EXPERIENCE

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Industry Shows, Events & Festivals
Media Design & Branding
Market United States
Agency Back Alley Films
Agency T2 Creative
Creative Director Travis Schlitter
Producer Christine Flowers
Released September 2011

Credits & Description

Category: Exhibitions & Live Events
Advertiser: KAUFFMAN CENTER FOR THE PERFORMING ARTS / BARUCH GAYTON ENTERTAINMENT GROUP
Product/Service: PROJECTION EXPERIENCE FOR THE OPENING NIGHT GALA OF THE KAUFFMAN CENTER FOR THE PERFORMING ARTS
Agency: T2 + BACK ALLEY FILMS
Executive Producer: Teri Rogers (T2 + Back Alley Films)
Creative Director: Travis Schlitter (T2 + Back Alley Films)
Producer: Christine Flowers (T2 + Back Alley Films)
Film Producer: Ethan Downing (T2 + Back Alley Films)
Director/Art Director/Artist: Claudia Chagui (T2 + Back Alley Films)
Director/Visual Effects Supervisor/3D Artist: Chris Waner (T2 + Back Alley Films)
Experiential Design Director: Garrett Fuselier (T2 + Back Alley Films)
Experiential Technical Director: Daniel Goggin (T2 + Back Alley Films)
3D Capture Technical Director: Adam Buritsch (T2 + Back Alley Films)
Pre-Visualisation: Darton Simons (T2 + Back Alley Films)
Media placement: Temporary Exhibition - Interior Ballroom Walls/Exterior Of Kauffman Center For The Performing Arts - 16 September 2011

Describe the brief from the client
The task was to create an experience for 1,800 patrons attending opening night festivities at the Kauffman Centre for the Performing Arts. It had to be immersive, memorable, and champion the performing arts. This structure is unlike anything seen before in Kansas City. Our dictate was to build an environment just as unique.

Describe the challenges and key objectives
Challenge 1: designing for such a large canvas. The dinner was in a 46,000sq ft. ballroom adjacent to the Centre. The 2 long walls stretch over 300' and are lined with sculptured glass fibre reinforced gypsum panels. The third wall is 150' and the fourth is all glass that looks to the new CPA.
The objective - to project onto all of these 40' high panels and the Centre.
Challenge 2: creating 2 hours of content that was immersive, interactive, and engaging while still being passive enough as to not interrupt dinner.
The goal - to create an engaging piece that unfolded slowly enough not to require constant attention.

Describe how you arrived at the final design
With any performance, the audience misses a great many details. Nuances from the performers are beautifully articulated, from slight facial expressions to delicate muscle movements. We captured these lost moments by using a high-speed camera. The performances inspired the design of abstract and expressionistic visual effects to create the story. We created 5 vignettes - ballet, cello, modern dance, percussion, and opera to explore parallel themes - anticipation/release; harmony/dissonance; peace/action; ascension/decent; and anxiety/celebration.
The interactive experience was created with custom software that pulled info from the soundboard of the band and used it to manipulate generated graphic particles. The particles would change scale, colour, and opacity.

Give some indication of how successful the outcome was in the market
The event was extremely successful, leaving most patrons with a magical memory they will have forever. The Kauffman Centre received enormous national PR attention for the opening night events and we were awarded best of show at our local Addy Awards for designing and producing the experience.