LATE FOR WORK by Grey Kuala Lumpur for Kedai Ubat Uyee

LATE FOR WORK

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Industry Coffee, Tea, Breakfast Drinks
Media Design & Branding
Market Malaysia
Agency Grey Kuala Lumpur
Art Director Phoecus Lee
Copywriter Lee Weng Onn
Illustrator Vince Low
Released March 2011

Credits & Description

Category: Posters
Advertiser: KEDAI UBAT UYEE
Product/Service: HERBAL TEA
Agency: GREY GROUP KUALA LUMPUR
Date of First Appearance: Mar 15 2011
Entrant Company: GREY GROUP KUALA LUMPUR, MALAYSIA
Group Executive Creative Director: David Sin (Grey Group Kuala Lumpur)
Art Director: Phoecus Lee (Grey Group Kuala Lumpur)
Copywriter: Lee Weng Onn (Grey Group Kuala Lumpur)
Illustrator: Vince Low (Grey Group Kuala Lumpur)
Media placement: Drinks - Chinese Medical Hall - 15 March 2011

Describe the brief from the client
Get people to consider Body Cooling Herbal Tea from Uyee Medical Hall as an alternative remedy for managing stress.

Describe the challenges and key objectives
Most people relieve stress through exercise and relaxing activities. They seldom turn to medicine, least of all traditional remedies. We wish to educate them that stress congests the energy flow within the body, causing heat to build up.

Describe how you arrived at the final design
We want to show that no one is excepted when stress builds to a heating point. Thus, we chose to dramatise 2 minor incidents: a kid’s almost-perfect homework and an employee’s minute tardiness that triggered seemingly unreasonable, fiery responses.

Give some indication of how successful the outcome was in the market
People see that bad tempers and bad moods really are symptoms of an overheated body, caused by stress. While lifestyle change is a long-term project, they are happy that in the meantime, they get relief with Uyee Body Cooling Herbal Tea.