Keroscene Films Design & Branding K FOR 'KEROSCENE' by Keroscene Films

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K FOR 'KEROSCENE'

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Industry Publishing, streaming & media, Business equipment & services, Corporate Image
Media Design & Branding
Market India
Agency Keroscene Films
Copywriter Steven Mathias, Priya Pardiwalla
Producer Simran Bedi, Harish Nambiar
Released October 2011

Credits & Description

Category: Logo Design
Advertiser: KEROSCENE FILMS
Product/Service: KEROSCENE FILMS
Agency: KEROSCENE FILMS
Chief Creative Officer: Rajesh Saathi
Graphic Designer: Aviral Saxena
Copywriter: Steven Mathias
Copywriter: Priya Pardiwalla
Producer: Simran Bedi
Producer: Harish Nambiar
Media placement: Business Cards - Distributed To All Advertising Professionals In Gutter Bar At Cannes 2011 - 21st June 2011 On Wards

Describe the brief from the client
The idea was to create business cards for self promotion that could indicate how distinctive the production house is.

Describe the challenges and key objectives
Since the name Keroscene is not a relevant term for a name in the film industry, so we decided to use 'K' as an alphabet, just like in a pack of playing cards 'K' is for King. Similarly we used the letter 'K' for several film related terms and symbols.
The objective was to create an identity that could describe exactly what our strengths and profiles are in a quirky and engaging manner

Describe how you arrived at the final design
We delved into spaces and thoughts from iconic symbols that were well known in Hindi films and kitsch Indian graphics from street art.

Give some indication of how successful the outcome was in the market
We received several inquiries from prospective clients and agencies, which were both national and international and this was reflected with the growth in our revenue.