NO MORE by STERLING BRANDS for Kimberley Clark

NO MORE

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Industry Public awareness
Media Design & Branding
Market United States
Agency STERLING BRANDS
Creative Director Kim Berlin
Designer Stephen Dunphy
Released October 2012

Credits & Description

Advertiser: THE NO MORE ORGANIZATION, C/O KIMBERLY CLARK
Agency: STERLING BRANDS
Category: Charities & Not For Profit
Creative Director: Kim Berlin (Sterling Brands)
Designer: Stephen Dunphy (Sterling Brands)

Client Brief Or Objective
NO MORE was designed to raise awareness, galvanize change and unify all people, organizations, companies and communities around bringing an effort to stop domestic violence and sexual assault. A coalition of top-ranking executives from the country's leading corporations, advocacy and service organizations called on us to create the public face of this unprecedented initiative.

Implementation
We assembled a dynamic team of leading strategists, designers and innovators to create and develop the name, identity, tone and visual communications that best express the meaningful difference NO MORE seeks to bring to the world. The concepts were then tested with a broad array of audiences to ensure the mark would resonate and motivate appropriately. The NO MORE identity stands for hope, a light at the end of the tunnel and a safe, inclusive, stigma-free zone for discussion in the charge to eradicate domestic violence and sexual assault.

Outcome
Since completing this project, NO MORE has achieved mainstream prominence as a resilient champion against domestic violence and sexual assault. It is promoted by various personalities known for leading change in their field, such as the actor Mariska Hargitay, Dr.Rob Schneider of Kaiser Permanente, actor Ashley Greene, twin sister race car drivers Amber and Angela Cope and teen singing sensation Jasmine Villegas. In addition, NO MORE has made appearances in the television program Law & Order SVU and on Capitol Hill for a Congressional Briefing on NO MORE day (March 13).

Brief Explanation
As a program with an agenda to bring people from all walks of life together to create a change for the better, we were challenged with creating a name, visual identity and communications program that would signal broad social change. With such a powerful and motivational project, we wanted to be sure to put that same passion, empathy and strength into the name and visual identity. The team strove to create a design that could stand on its own and really connect with people in a powerful and inspiring way.