Kin Mori Design & Branding WASABI MADE by Isobar Sao Paulo

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WASABI MADE

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Brazil
Agency Isobar Sao Paulo
Creative Director Carlos Domingos
Art Director Henrique Mattos, Fuku
Copywriter Charles Faria, Daguito Rodrigues
Released February 2011

Credits & Description

Category: Posters
Advertiser: KIN MORI JAPANESE FOOD
Product/Service: KIN MORI JAPANESE FOOD
Agency: AGE ISOBAR
Date of First Appearance: Feb 20 2011
Entrant Company: AGE ISOBAR, São Paulo, BRAZIL
Creative Director: Carlos Domingos (Ageisobar)
Copywriter: Daguito Rodrigues (Ageisobar)
Art Director: Henrique Mattos (Ageisobar)
Copywriter: Charles Faria (Ageisobar)
Art Director: Fuku (Ageisobar)
Media placement: Posters - Restaurant Hall - 20 February 2011
Media placement: Press - Magazines - 10 March 2011

Describe the brief from the client
The client wanted some posters for his restaurant hall, the place where the clients wait for the table. He asked us to promote the habilities of his sushiman.

Describe the challenges and key objectives
We didn't want to do regular posters. We wanted to do something different. How could we show the sushiman habilities?

Describe how you arrived at the final design
As people say, japanese cooking is art. So, we created an illustration made with coloured wasabi, a popular japanese condiment.

Give some indication of how successful the outcome was in the market
The clients always wanted to congratulate the sushiman for the posters. The owner of the restaurant was so happy with the results that used the posters in a magazine press campaign.